Vision & Mission & Values
The NFC Promise
Our Vision
"To be the most trusted financial partner in Sultanate of Oman, delivering innovative solutions that empower prosperity"We aspire to:
- Be the first choice for individuals and businesses seeking financial solutions
- Set the industry standard for service excellence and digital innovation
- Drive sustainable growth that benefits our customers, employees, and communities
Our Mission
"We deliver exceptional financial experiences through:"Precision Financing
- Right-sized solutions delivered when you need them
- AI-powered credit decisions in under 4 hours
- Customized repayment structures
Exceptional Experiences
- 24/7 digital access with human support when required
- Dedicated relationship managers for corporate clients
- Transparent pricing with no hidden charges
People First Culture
- Most competitive industry compensation benchmarks
- Extensive annual training per employee for skill development
- Flat hierarchy with open-door policies
Community Impact
- Significant number of annual profits invested in CSR
- Financial literacy programs reaching 10,000+ annually
- Carbon-neutral operations by 2026
Our Core Values
1. Integrity: The Foundation of Trust
We operate with:
- Full disclosure of all terms & conditions
- Ethical lending practices certified by Central Bank of Oman
- Whistleblower protection policies
2. Care: Beyond Banking
We demonstrate this through:
- Financial hardship assistance programs
- Dedicated support for elderly & disabled customers
Employee wellness initiatives include:
- Premium health insurance
- Mental health counseling
- Child education allowances
3. Growth: Together We Rise
Our dual commitment to:
Customer Growth:
- SME mentorship programs
- Startup incubation support
Employee Growth:
- Fast-track promotion paths
- International secondments
- Continuing education sponsorships
4. Relationships: Partnerships That Last
Built on:
- Minimum 10-year client relationships (majority of our portfolio)
- Strategic alliances with leading automotive dealers
- Active participation in Oman Chamber of Commerce
5. Service: The NFC Difference
Our service benchmarks:
- Immediate attention to our call center queries
- Swift complaint resolution turnaround
- 4.8/5 customer satisfaction rating (2023 survey)
6. Empowerment: Trust in Action
We enable:
- Frontline staff to independently handle clients
- Branch managers to customise repayment terms
- All employees to suggest product innovations


